Auto2000 V2.0

Role on Project

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Project Timeline

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Position

Creative Manager at Drife

Project Owner

PT Astra Internasional Tbk

Link

go to website

About The Project

The Story

Auto2000 is more than happy the first time we redesigned their website. We came up with a website that was heavy with high quality photos that depicts their standards of facilities. The website was so rich of fun features that separates them from their competitors. But that’s it. Other than an eye-candy visual, there’s really not much to tell about the website when it comes to usability. It had everything it needs, it’s just not exceptionally useful, or easily accessible.

So the next year, they came back to us. As you might’ve been guessed, they demand a website with stronger usability as well as accessibility.

The Challenge

The biggest challenge of doing Auto2000 projects is always the target audience–which consist of a massive array of demographic. To be able to provide them with the correctly placed information while maintaining to display the set of service that the company offers beautifully is a crucial part of the project. But the most important part is being able to convert visitors to leads. Toyota brand stood out for itself, but without correct understanding of where and how a question should be asked can topple a conversion result for a big decline.

And with the first website

The solution consist of several A/B testing and some complex stress test. As a result, at the end of the first trimester, the company managed to haul 50% conversion from a (still) rocketing number of coming leads.